Keep Up With Google

Sarah Atkinson explains how to stay ahead in the ever-evolving SEO landscape.

Since the rise and rise of Google, search engines have changed the way we find information, make purchases and connect with others. It can therefore be challenging for those of us who work in the digital industry to keep up to date with the latest on-page guidelines and ensure that the websites we create have been optimised to reach maximum search engine visibility. You will often hear that ‘SEO is dead’ but why would you create an all-singing, all-dancing website if nobody can find it?

THE OLD AND THE NEW

In 2018, Google reported an incredible 3,234 improvements to its algorithm. The good news is that many of the SEO tactics that worked over 10 years ago are still relevant today (black hats look away). And once you have the basics covered, there are plenty of additional factors to consider to help improve rankings further.