“Carpe Diem”… To Succeed Businesses Need To Change Routinely
Hospitality Food & Wine|Mid June 2018 Issue 6

Once upon a time the baker in a quaint little village set out to make a delicious cake, but used salt instead of sugar in her recipe.

Dr. Marc Clark
“Carpe Diem”… To Succeed Businesses Need To Change Routinely

She tried different mixing techniques, pans and ovens, but every cake turned out inedible. And she continued to fail until she finally realized that she had to change the ingredients. 

The same is true for any business that desires to become and remain competitive in an ever-changing market. The business may seek different ways of solving business problems, but until the business changes the way it does “business as usual” and responds to the challenges it faces, nothing will alter the business outcome. 

To follow is a list of ideas that have been identified as prime areas for today’s hotels as those that should be reviewed and dealt with on a regular and repetitive basis. Constant awareness, adapting and adjusting, and attention to detail should become every businesses mantra.

DAILY TO WEEKLY IDEAS AND PROJECTS

• Take a stroll of the property and look at it from the guest perspective. Then walk and view from the staff’s perspective. What do you see? Are both viewed the same?

• Start each day by making a personal visit to everyone working that day PRIOR to heading to the office. This sends the message to each staff member that they are a valuable asset to the organization.

• How is your housekeeping staff different from the surrounding competition? What do they do that is special, unique or different when it comes exceeding guest expectations? How can you begin to recognize their uniqueness?

• Contact 12 existing customers (2 per day over 6 days). Listen carefully to what they say about your product and services.

• Conduct a training/educational session on guest service (add something special for each department).

• Set-up cross training of at least one person this week, it will grow this individual and strengthen your overall team.

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