IT STARTED with Sterling Smith as a finance guy working for a bank in Arizona.
IT STARTED with Sterling Smith as a finance guy working for a bank in Arizona. Then he got hit with the competition barbecue bug, won big, and ended up starting his own rubs and sauces business two years ago. Now he reps for grill companies, teaches barbecue classes, stars in instructional videos, and taught meat at a university.
WHAT UNIVERSITY TEACHES MEAT?
At Texas Tech University. They have a meat college, and I taught a meat science class there. It’s beef country, after all.
DOES MEAT SCIENCE WEIGH INTO CHOOSING A GOOD RUB?
Beef. Chicken. Pork. They’re very different—different proteins, different muscle structure. So my rubs are formulated to take those proteins and help them out a little bit. The animal also ate different things, so they’re going to taste different. That being said, you want something that will complement and accent that flavor. Pork is a sweet meat so brown sugars go really well with pork. When you’re talking about chicken, it needs to be woken up, so salts are pretty prevalent, herbs, citrus notes, and some back-end heat. Then beef partners with salt and pepper. Worcestershire complements beef well too. Salt goes well with everything.
ARE RUBS THE SECRET TO CHAMPIONSHIP BARBECUE?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Food Fight In Big D!
Make plans now to witness this highpaced, multiday competition made to be watched—and tasted.
A Bicentennial Celebration-One State's History Crafted In Five Beers
Alabama breweries cooperated over five years to formulate onetime-only, annual beer releases, each tied to one of the state’s five historical capitals.
11 Things To Know About Throwing A Tailgate
Because 10 just doesn’t do it.
Roaring Good Times
It’s not just wild, predator-driven football at Penn State. State College dwells amid startling natural wonders paired with fine dining and wineries that will turn your simple getaway into a restorative escape
Heroes And Throwdowns
AS IT SIT here writing this, we received the news that Dale Earnhardt, Jr.’s airplane had crashed as he was traveling with his family to the race in Bristol, Tennessee.
Aloha, Nfl!
Not Counting The Pro Bowl, It’s Been More Than 40 Years Since The Nfl Played In Hawaii. But With The Outpouring Of Fan Support This August From Islanders And Mainlanders Alike At The Preseason Cowboys Vs. Rams Game In The Aloha Stadium, You’d Wonder Why.
Suite Tailgate: Jacksonville Firm, Jaguars Transforming Aame Day Experience
In a quest to improve the fan experience, the NFL's Jacksonville Jaguars partnered with Jacksonville-area startup party suite to test the company’s new portable entertainment dwelling, the party suite.
The Tailgate Quest
IN SEPTEMBER OF 2004, I DESCENDED UPON THE ROCKY MOUNTAIN REGION TO CATCH THREE MOUNTAIN WEST CONFERENCE GAMES IN THREE DAYS.
Irish Coffee & Winter Warmers
Irish Coffee & Winter Warmers
Tailgating Trucks To Make You Drool
Trucks Built To Climb Snow-packed Mountains And Tailgates That Open Six Different Ways, The Detroit Auto Show Is A Mouth-dropping, Eye-opening Experience.
