Ahead Of The Curve
WINE&DINE|November 2017

Chef-owner Joseph Yeo, one-half of the duo behind SPRMRKT, SPRMRKT Daily and SPRMRKT Kitchen & Bar, keeps his finger on the casual dining pulse

Charlene Chow
Ahead Of The Curve
Started in 2012, SPRMRKT (pronounced Supermarket) at McCallum Street is a concept that unites cafe dining, retail and art. Owners Quek Sue-Shan and Joseph Yeo were among the first to see the potential of multi-concept spaces before they became all the rage. About a year ago, the SPRMRKT brand expanded to include SPRMRKT Daily, a cafe-retail shop at the Singapore Tyler Print Institute (STPI)— Creative Workshop & Gallery, and SPRMRKT Kitchen & Bar, a restaurant on the floor above. Homegrown and regional brands such as FIN Crafted Goods, Kamilinen and the Chocolate Concierge are among their stable of more than 25 lifestyle and F&B partners.

Chef-owner Joseph Yeo is the man in charge of the kitchen at all three SPRMRKT outlets, where tasty, quality, fuss-free plates are the name of the game. Chef Yeo had been keen on cooking since young, preparing simple dishes in primary school for his friends. He got his first job at Pasta Fresca Da Salvatore when he was 16 and continued working part-time at restaurants throughout his studies. After National Service in 2006, he worked for four years at French fine dining restaurant Les Amis, then did a short stint as sous chef at Italian trattoria La Strada before joining the opening team of Waku Ghin. After two years, he left to start SPRMRKT.

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