I’m the first to admit that I feel just a little too young for a cruise (by at least 10 years), but a new £1 billion floating hotel – some four years in the making – certainly aimed to change my thinking.
Celebrity Cruises, the company behind the revolutionary passenger cruise ship Celebrity Edge, wants to alter the perception “that cruising isn’t for me”. From contemporary design to cutting down boarding times, the company is doing things differently. During its two-night European premiere, I even found myself walking through an art installation of golden trees.
Check-in is via an app and facial recognition – an industry first, meaning you can be ‘from car to bar’ in just 10 minutes. Once on board you can use the app to adjust the room temperature, lighting and create a calendar – a great tool even for technophobes like me.
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