It’s the Chanel watch that made it hip to be seen with a sporty ticker.Now, the J12 undergoes its most radical – and fashion forward – facelift ever. Imran Jalal discovers its cool cachet in Seoul.
Compared with flagship models by established watch maisons that can span decades or even well over a century, the Chanel J12 belongs, undisputedly, to the millennial generation. This year, it turns sweet 16. Yet, in this relatively short time, it has repeatedly proven to be a true radical. From the start, the J12 – the brand’s first automatic watch – has changed the way women view the sports ticker, turning it into a fashionable accessory that can be worn on almost any occasion.
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