Having just turned 28, Zouk is the undisputed OG of clubs in Singapore, but has the institution of electronic music still got its groove? Its latest independently minded, drum and bass-mad head of marketing Audrey Choy sits down with Tracy Phillips – the cultural connoisseur who held her very position at the nightspot a decade before – to talk about its relevance, direction, and what ’s going to make everyone lose themselves to dance again.
Scroll through the Instagram feed of Zouk Singapore and you’ll notice that the cheesy snapshots of cam-whoring partygoers that used to pepper the 46.7K-follower-strong account in the past few years have gradually dwindled to zero starting last September. It’s not that the revellers have stopped coming – a visit to the mammoth club at Clarke Quay on any given Saturday night, when entry queues often snake out to the main road, would affirm that.
It’s just that those generic nightlife photos have made way for a fashionable explosion of cheeky, often pop art-influenced visuals promoting the club’s events, DJs and identity, recalling its collectible flyers from a time when EDM (both the digital marketing strategy and the music genre) weren’t a thing. To lead up to its 28th anniversary in May, for example, the club released a series of hip highlighter-hued posts paying tribute to its past. “From Bjork to Grace Jones, Armin van Buuren to Hardwell, name an icon that you’ve seen at Zouk, and why you would like them to come back,” read one of them.
This hyper MTV-esque makeover of the account is just one sign of a possible cultural shift that’s taking root at the institution since its latest head of marketing Audrey Choy came on board just about a year ago. “Music goes very much hand in hand with design so I brought in the designer who worked with me at Cherry to rebrand Phuture, for example”, says the 30-yearold of the smaller, more experimental room within the over 17,000sq ft venue.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
A Not So Common Scent
For the first time, the singular house of Hermes has launched a chypre perfume fragrance type known for its complexity and dualistic nature a that comes in a first-of-its-kind bottle, no less. Keng Yang Shuen finds out more about Barenia, Hermes's latest scent that hit stores recently, from the brand's in-house perfumer Christine Nagel.
Strange Love
The six names in this story create wildly different works that tend to blur the boundaries among disparate disciplines. All have little in common except one thing: a certain wondrousness and sense of curiosity that inspire audiences to look at familiar things anew. Keng Yang Shuen reports.
The artist
Johnny Depp is certainly far from the conventional leading man: the iconically quirky on-screen roles, the rock musician persona (he was a guitarist before becoming an actor), the unexpected neoexpressionist portraits in 2022 (these paintings of cultural heroes ranging from AI Pacino to Elizabeth Taylor sold out in a day), and of course the title of being Dior's long-standing poster boy for its wilderness-inspired flagship men's perfume Sauvage for nine years and counting.
spirited away
Collaborations with the art world have become a trusted way of injecting novelty into fashion.
Showtime
Shaggy, floor-sweeping, candy-coloured faux fur coats. A tuxedo suit with exaggerated proportions that's a nod to Marlene Dietrich. Bondage-inspired evening gowns. One would think that a collaboration fronted by a contemporary label would mean tempering down on the drama, but the Bimba Y Palomo collection, a tie-up between the fun-loving Bimba Y Lola and the red-carpet provocateur Palomo Spain, more than doubles down on it. Here, the latter's creative director Alejandro Gomez Palomo gives an exclusive interview on keeping the dream of dressing up alive.
Glam Rocks
Lying At The Heart Of Celine Beaute, The First Cosmetics Line From The House Of Celine, Is A Decidedly Romantic Notion: That Makeup Should Be A Luxurious Ritual.
mother!
FOR AN EDITION CENTRED AROUND NOSTALGIA, HOW COULD WE NOT HEAR FROM THE ONES WHO'VE SEEN THEIR RESPECTIVE INDUSTRIES CHANGE OVER TIME? SIX RENOWNED AND BELOVED CULTURAL AUTHORITIES IN FASHION, DESIGN AND CULTURE IN SINGAPORE SHARE WHAT THEY'VE LEARNT, WHAT THEY MISS AND WHAT WHAT KEEPS THEM GOING.
the art of reflection
DICTIONARY.COM DEFINES NOSTALGIA AS \"A WISTFUL DESIRE TO RETURN IN THOUGHT OR IN FACT TO A FORMER TIME IN ONE'S LIFE, TO ONE'S HOME OR HOMELAND, OR TO ONE'S FAMILY AND FRIENDS\". KENG YANG SHUEN ZEROES IN ON FIVE SINGAPORE ARTISTS INTERPRETING THIS OFTEN-INTANGIBLE QUALITY AS WELL AS THE NOTION OF TIME AND MEMORY ONLY TO EVOKE POIGNANCY, CURIOSITY AND EVEN PLENTY OF LAUGHS.
thank you for the memories
GEN Z IS OFTEN SAID TO BE A NOSTALGIA-INFATUATED BUNCH. THE SIX DIGITAL NATIVES FEATURED HERE LIVE UP TO THAT REPUTATION WITH THEIR COLLECTION OF CLOTHES, ACCESSORIES, TOYS, OBJECTS AND MORE THAT DATE BACK TO A TIME IN WHICH THEY WERE GROWING UP OR IN SOME CASES HAVE NEVER EVEN LIVED THROUGH. PAIGE BOON GETS THEM TO OPEN UP THEIR ARCHIVES AND ABOUT THEIR LOVE OF YESTERYEAR.
Super Natural
Who Better To Tell Us More About The N°1 De Chanel Revitalising Eye Serum - The Latest Addition To Chanel's N°1 De Chanel Skincare Collection That Promises To Give Peepers A Fresh, "Wide Awake" Look-than The Maison's Doe-eyed Ambassador And Face Of The Line, Minji Of Newjeans?