The changing face of fashion

The fashion industry has been hit hard by the lockdown - here some of the region’s key names explain how they are coping and adapting for the future

- Alisha Davis

This time last year, many of us were updating our summer wardrobe, planning outfits for festivals, summer holidays and evenings spent sipping prosecco in bars but this year, the Covid-19 pandemic means we’ve traded summer dresses for lounge pants as we stay at home.

The pandemic has had a cataclysmic effect on almost all industries and the fashion industry hasn’t escaped unscathed. In fact, clothing sales plummeted by a huge 34% in March as the fashion industry struggled to deal with their production ceasing, store closing and public demand plummeting. With the many facets to the industry, we spoke to a few faces of the local fashion scene to see how they’re dealing with the current situation.

Stephi LaReine

LIVERPOOL FASHION BLOGGER

‘I love how diverse the fashion industry is; watching fashion shows is like walking through an art gallery, it’s thriving with energy, difference and character.

‘My day to day work has changed and it is incredibly daunting; brands aren’t reaching out as much. However, I am incredibly thankful that I’m currently living with the person who shoots my content so I can still create organically. All my photos and videos have been taken while we’re getting our daily exercise, or from the comfort of being indoors.

‘As my workload has slowed down, it’s allowed me to reignite the spark of some of my passions. I’m an incredibly creative person, so in my moments of twiddling thumbs, I colored in the walls in front of my house for the NHS.