NUTRITION IN YOUR HAND

NISHA PRIMLANI TELLS BINDU GOPAL RAO HOW FAMILY SUPPORT HAS HELPED HER CARVE OUT HER OWN NICHE

- BINDU GOPAL RAO

Nothing is impossible” has been a mantra that Nisha Primlani has lived by all her life. It is a belief that has held her in good stead and saw her launch her health bars NBARS in the UAE.

Born and raised in South Mumbai, Nisha’s loving and open-minded family of her parents, grandparents and a sister ensured she had their support at every step. “Growing up, I was told that nothing was impossible, a conviction that followed me through my formative years, my education, my career and my foray into entrepreneurship.”

After graduation, she did a stint in advertising for a couple of years in Mumbai before heading to Washington University at 22, for what she says was a life-changing experience as an MBA student. “I was then scouted by a Fortune 500 company, Reynolds American, and joined their marketing team.”

In 2005, Nisha took the opportunity to relocate to Dubai to be closer to her parents. “Dubai felt like home straightaway and the wonderful world of Publicis Media lured me into staying with them for nine years wearing different hats from new business to client servicing and finally back to my first love, marketing.”