Ian Theasby and Henry Firth, the creative masterminds behind BOSH!, the world’s most-viewed plant-based and vegan recipe YouTube channel, are something of a Yorkshire dream team. Having grown up together as friends at High Storrs School in Sheffield, the boys found their paths crossing again after one Christmas Eve in Sheffield when Firth realised Theasby was moving to London.
‘Ian moved into my flat in London after we caught up one Christmas and I found out he was moving to the capital. Shortly after, we started working together on a start-up project that went through its life cycle. We were looking at something else to do with our lives, and something that had more purpose,’ says Henry.
Having watched the highly acclaimed sustainability documentary Cowspiracy together, the pair decided to go vegan. The documentary highlighted the need for solutions to some of the most pressing environmental issues and the impact of animal agriculture on our world. They are proof that it's a decision you can make overnight and see through with success.
And some. Theasby and Firth are now two of the most wellknown and lauded vegan chefs out there. BOSH! was established as a media channel to show people just how easy it is to eat plants and through their YouTube channel, they reached over half a billion people just in their first year.
Today, they are the proud authors of two bestselling vegan cookbooks too, one of which is the highest selling of all time.
The boys also have a new series on ITV, Living on the Veg. It’s something that Theasby and Firth set their sights on three years ago when they started out as a way of making vegan cooking more accessible to a larger audience.
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