The London-based Ashden charity works in the field of sustainability. Since 2001, the charity has been organizing Awards to recognize different aspects of sustainable living and development. In 2016, two organizations— Frontier Markets and Greenlight Planet—working in India won the prestigious award. Sapna Gopal speaks to the winners to winners to learn about their success story, targets, and what it means to win the Ashden
What was the main idea behind the launch of Frontier Markets?
Founded in 2011, Frontier Markets serves low-income households in India to provide access to quality and affordable clean energy solution to eradicate the use of deadly kerosene and the dependency on intermittent energy access. It works within local communities to provide employment and incomegenerating opportunities for women and men through skill development in sales, marketing, technology, and repair.
How has the concept of Solar Sahelis helped promote solar products and create awareness?
The Solar Sahelis model uses women as the vehicles of change, who connect to rural households within their communities to address the challenges to access solar energy and clean cooking solutions. They have been trained to conduct dark room demos, financial literacy trainings on the savings of solar versus kerosene, coordinate marketing campaigns, and facilitate story-telling, thereby helping people to recognize solar as a positive change for their lives.
Whose idea was it to launch the Unnat Chullah? In what way has it helped women in the villages?
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