The IP Decree
Digital Studio|June 2021
IP claims its sovereignty over the media dominion
Anisha Gakhar
The IP Decree

IP (Internet Protocol) does not vie for any introduction anymore—it has claimed its position as one of the most disruptive media technologies, and rightfully. IP, as we all know, is a set of rules, which govern the format of the data transmitted over the internet. IP allows providers to do a lot of things quickly, with room for advancement. This means a better viewing experience for consumers. Sending live feeds over IP through the cloud to studio talent, remote live production can be made easier, allowing production teams to deliver commentary on events happening anywhere in the world while lowering production costs and enabling broader scalability and distribution.

For the past three decades, the television industry has been dominated by two major technology transitions. The first accounts for the digitisation of video delivery—analog to digital—to deliver video to consumers using digital technology. The second— the shift from SD to HD. HD has penetrated the television market to the extent that virtually all new professional equipment and services are designed to support HD resolution. Then came the IP disruption.

The shift in consumer pattern in terms of availability and accessibility has especially been handled by the widespread use and employment of IP. It is a more open technological approach to traditional IT networking, giving the basic building blocks of the network infrastructure a facelift. The global live IP broadcast equipment market was valued at USD 859.1 million in 2018; it is expected to reach USD 2,670.1 million by 2025.

IP TRENDS

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM DIGITAL STUDIOView all
INFOCOMM INDIA 2024: A COMPREHENSIVE SHOW COVERAGE REPORT
Digital Studio

INFOCOMM INDIA 2024: A COMPREHENSIVE SHOW COVERAGE REPORT

Overview of InfoComm India 2024 InfoComm India 2024, the leading professional audiovisual (Pro AV) and integrated experience solutions event in India, concluded its tenth edition at the Jio World Convention Centre (JWCC) on 5 September. The show drew 10,867 unique attendees, marking a 17% increase from the previous year. Exhibitors and visitors alike recognized the event as a significant platform for exploring the latest innovations in the Pro AV industry.

time-read
2 mins  |
October 2024
Narendra Modi-Led Cabinet Approves National Centre of Excellence for AVGC-XR to Boost India's Creative Economy
Digital Studio

Narendra Modi-Led Cabinet Approves National Centre of Excellence for AVGC-XR to Boost India's Creative Economy

The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved the establishment of the National Centre of Excellence (NCOE) for Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) as a Section 8 Company under the Companies Act, 2013 in India with Federation of Indian Chambers of Commerce & Industry and Confederation of Indian Industry representing the industry bodies as partners with the Government of India.

time-read
1 min  |
October 2024
Sony India Launches FE 85mm F1.4 GM II Lens with Enhanced Resolution and Bokeh
Digital Studio

Sony India Launches FE 85mm F1.4 GM II Lens with Enhanced Resolution and Bokeh

Sony India announced the FE 85mm F1.4 GM II (SEL85F14GM2) a premium lens offering a supreme blend of high resolution and stunning bokeh with fast autofocus (AF) in a compact body.

time-read
2 mins  |
October 2024
LG Invests in MoSys Engineering to Enhance Virtual Production Innovation
Digital Studio

LG Invests in MoSys Engineering to Enhance Virtual Production Innovation

Mo-Sys Engineering (www.mo-sys.​com), renowned global leader in virtual production and image robotics, is excited to announce a strategic seed investment from LG Electronics.

time-read
1 min  |
October 2024
Innovative Media Solutions Drive Record Growth for Grass Valley
Digital Studio

Innovative Media Solutions Drive Record Growth for Grass Valley

Grass Valley, the leading innovator for live production solutions, continues to strengthen its market position with record-breaking growth and strategic developments that solidify its role in the industry.

time-read
1 min  |
October 2024
Kawaijuku Group Studios Enhances Content Production with Blackmagic Design
Digital Studio

Kawaijuku Group Studios Enhances Content Production with Blackmagic Design

Blackmagic Design today announced the installation of several products, including the ATEM Television Studio HD8 ISO live production switcher and HyperDeck Studio HD Plus broadcast deck, in studios owned by Kawaijuku Group for creating new educational content.

time-read
1 min  |
October 2024
Artefact Acquires Effixis to Strengthen AI Consulting and Generative AI Expertise in Europe
Digital Studio

Artefact Acquires Effixis to Strengthen AI Consulting and Generative AI Expertise in Europe

Artefact, a leading European data and AI consulting firm, announced today the acquisition of Effixis, a fast-growing Switzerland-based AI consultancy. This strategic acquisition significantly bolsters Artefact's AI capabilities in Europe, with the addition of two new offices in Switzerland and Belgium.

time-read
2 mins  |
October 2024
Broadcast Solutions GmbH Selects Maximilian Breder as COO for Managing German HQ Operations
Digital Studio

Broadcast Solutions GmbH Selects Maximilian Breder as COO for Managing German HQ Operations

Broadcast Solutions, one of Europe’s largest media systems integration groups, has appointed Maximilian Breder as COO of its German headquarters. Breder brings a fresh perspective, innovative thinking, and extensive experience to the role.

time-read
1 min  |
October 2024
Alex Keighley Steps Up as Grass Valley's New Senior VP of Sales in North America
Digital Studio

Alex Keighley Steps Up as Grass Valley's New Senior VP of Sales in North America

Grass Valley, a leader in Production solutions, is pleased to announce the appointment of Alex Keighley as the new Senior Vice President of Sales for North America. In this role, Alex will play a key part in driving growth and strengthening relationships with customers across the region.

time-read
2 mins  |
October 2024
Christie Expands LED Portfolio with New Lumia Series COB Video Wall Tiles for Indian Market
Digital Studio

Christie Expands LED Portfolio with New Lumia Series COB Video Wall Tiles for Indian Market

Christie is expanding its direct-view LED portfolio with the introduction of the new Lumia Series chip-on-board (COB) indoor video wall tiles, designed exclusively for the Indian market. These high-value LED tiles enable the installation of seamless video walls at any scale, making them ideal for corporate, retail, and hospitality venues.

time-read
1 min  |
October 2024