Talk to any psychologist, and he/she’d say that the purpose of media entertainment is fulfilment of gratification. It is this pursuit for satisfaction that has enabled mankind to develop several entertainment platforms throughout the history. From early-day campfire storytelling to modern day games, television and films, the entertainment industry has indeed come a long way. However, the only thing inevitable about existence is change and through modern immersive technologies, the entertainment industry is getting better by the day. The growing interest of the industry in the adoption of immersive VR experiences in delivering content which is engaging to the audience.
Virtual Reality (VR) is the term used to describe a three-dimensional, computer-generated environment, which can be interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects in a way that he feels he is a part of it. Augmented Reality (AR), on similar lines, is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. VR and AR have been used to great success in movies and documentaries, owing to its ability to simulate an environment for a user to feel he’s right in the middle of the scene going on in a movie. This helps the user empathise with the subject matter— especially a sensitive one, which otherwise, might be difficult to convey by traditional flat screens.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY
The Broadcast India Show 2024, held at the Jio World Convention Centre in Mumbai, highlighted cutting-edge technology and sustainable practices.
UNFORGETTABLE MOMENTS
A Night of Glitz and Glamour at the Digital Studio India M&E Awards 2024
TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS
Toshiba announces its next-generation S300 Pro Surveillance Hard Disk Drives (HDDs) targeting the latest requirements in the surveillance storage market.
Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced its collaboration with Samsung TV Plus and news publisher LeadStory to launch a first-of-itskind personalized FAST channel in the industry, built on a patent-pending technology from Amagi.
Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation
Appear, a global leader in live production technology, is pleased to announce the appointment of Shakunt Malhotra as Vice President for the Asia-Pacific (APAC) region.
SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production
SS Rajamouli is a major influence in Indian cinema. He has broken down language barriers and helped Indian films gain recognition worldwide.
LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials
Highlighting its strong commitment to technological advancement through third-party partner collaboration, LiveU has won a FIDAL Open Call to take part in the 'Large Scale Field Trials Beyond 5G' research project.
Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM
Riedel Communications today announced the appointment of Jason Barden as its new regional sales director for the Central America, Caribbean, and Latin America (CALA/ LATAM) market.
ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators
ARRI introduces its new Ensō Prime lens series, reaching beyond the company's traditional market to embrace corporate and commercial content creators and owner-operators at earlier stages of their careers.
Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing
Meta announced the launch of Movie Gen on Friday - a new generative AI platform designed to transform how users create, edit, and personalise videos.