Business models for broadcasters are not what they used to be.
Yesteryear’s broadcasters are today’s media companies or content owners, and their success depends on uncovering new opportunities and outlets for programming and maximising distribution. However, supporting these new outlets using technologies like media asset management (MAM) can be labour intensive and expensive. Over the years, MAM systems witnessed a great learning curve based on key broadcast technology landmarks and customer feedback.
Contrary to the one-shoe-that-fits-all theory, the system has evolved to become customisable to suit the needs of individual users. “It is adept in resolving contemporary challenges faced by broadcasters, since at the very core, MAM offers flexibility, controlled collaborative organisation of content along with faster, easy and accessible productive workflows that integrate with third party systems. This enables media management from one source for a distributive network of other linked platforms,” explained Kulvinder Singh, VP, sales, SAARC, Aveco.
The industry, on the whole, has evolved following changes in viewership choices, preferences and viewing patterns. Today, the audience has, and demands, a multitude of variety, innovation and multitude of content across platforms. Therefore, a major concern that broadcasters had was whether their MAM systems could adhere to strict security protocols, a challenge that contemporary solutions have risen to.
“For decades, industry standards committees have been focused on developing a functional interoperability platform. SMPTE’s Interoperable Master Format (IMF) now provides a tried and tested media format, which allows media and entertainment companies to offer end-to-end IMF workflows that leverage IMF specifications without overloading processes with internal conversions or limitations in the content management structure,” added David Abel, sales director, Tedial.
OVERCOMING HURDLES
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
INFOCOMM INDIA 2024: A COMPREHENSIVE SHOW COVERAGE REPORT
Overview of InfoComm India 2024 InfoComm India 2024, the leading professional audiovisual (Pro AV) and integrated experience solutions event in India, concluded its tenth edition at the Jio World Convention Centre (JWCC) on 5 September. The show drew 10,867 unique attendees, marking a 17% increase from the previous year. Exhibitors and visitors alike recognized the event as a significant platform for exploring the latest innovations in the Pro AV industry.
Narendra Modi-Led Cabinet Approves National Centre of Excellence for AVGC-XR to Boost India's Creative Economy
The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved the establishment of the National Centre of Excellence (NCOE) for Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) as a Section 8 Company under the Companies Act, 2013 in India with Federation of Indian Chambers of Commerce & Industry and Confederation of Indian Industry representing the industry bodies as partners with the Government of India.
Sony India Launches FE 85mm F1.4 GM II Lens with Enhanced Resolution and Bokeh
Sony India announced the FE 85mm F1.4 GM II (SEL85F14GM2) a premium lens offering a supreme blend of high resolution and stunning bokeh with fast autofocus (AF) in a compact body.
LG Invests in MoSys Engineering to Enhance Virtual Production Innovation
Mo-Sys Engineering (www.mo-sys.com), renowned global leader in virtual production and image robotics, is excited to announce a strategic seed investment from LG Electronics.
Innovative Media Solutions Drive Record Growth for Grass Valley
Grass Valley, the leading innovator for live production solutions, continues to strengthen its market position with record-breaking growth and strategic developments that solidify its role in the industry.
Kawaijuku Group Studios Enhances Content Production with Blackmagic Design
Blackmagic Design today announced the installation of several products, including the ATEM Television Studio HD8 ISO live production switcher and HyperDeck Studio HD Plus broadcast deck, in studios owned by Kawaijuku Group for creating new educational content.
Artefact Acquires Effixis to Strengthen AI Consulting and Generative AI Expertise in Europe
Artefact, a leading European data and AI consulting firm, announced today the acquisition of Effixis, a fast-growing Switzerland-based AI consultancy. This strategic acquisition significantly bolsters Artefact's AI capabilities in Europe, with the addition of two new offices in Switzerland and Belgium.
Broadcast Solutions GmbH Selects Maximilian Breder as COO for Managing German HQ Operations
Broadcast Solutions, one of Europe’s largest media systems integration groups, has appointed Maximilian Breder as COO of its German headquarters. Breder brings a fresh perspective, innovative thinking, and extensive experience to the role.
Alex Keighley Steps Up as Grass Valley's New Senior VP of Sales in North America
Grass Valley, a leader in Production solutions, is pleased to announce the appointment of Alex Keighley as the new Senior Vice President of Sales for North America. In this role, Alex will play a key part in driving growth and strengthening relationships with customers across the region.
Christie Expands LED Portfolio with New Lumia Series COB Video Wall Tiles for Indian Market
Christie is expanding its direct-view LED portfolio with the introduction of the new Lumia Series chip-on-board (COB) indoor video wall tiles, designed exclusively for the Indian market. These high-value LED tiles enable the installation of seamless video walls at any scale, making them ideal for corporate, retail, and hospitality venues.