The dance-pop producer known as Sigala on rally training in VR, shared-world concerts and games as social spaces
Bruce Fielder is a producer and DJ from Norwich who shot to fame as Sigala with his Jackson 5-sampling debut single Easy Love. Ever since he’s been producing radio-friendly pop tracks, working with artists such as Ella Eyre and Paloma Faith to deliver his first album Brighter Days in 2018. Here, he discusses queueing for Amigas, Fortnite’s cultural impact and the emergence of gaming’s social side.
What’s your earliest memory of playing or watching videogames?
My mum used to have an Amiga that she would use for work, typing letters, things like that. I had a game called Datastorm, which was a side-scrolling space shoot ’em up, and I would stay up all night trying to beat my older brother’s score – and I finally beat it! It was really funny because me and my brothers would fight over who uses the computer, so my mum ended up writing out a rota system and we’d be sat there ten minutes before behind each other just waiting to play.
You’ve worked with lots of big-name artists, from Nile Rodgers to Craig David. Have any of them surprised you with a gaming habit?
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