Reinventing the hoff’s finest hour for the 21st century.
“IT’S UP TO us to restore the Baywatch brand,” Captain Thorpe (Rob Huebel) tells Mitch Buchanan (Dwayne Johnson) in the big-screen adaptation of David Hasselhoff’s magnum TV opus (sorry, Knight Rider fans). In the film’s fictional world, it speaks to the tarnished image of Buchanan’s elite life-guarding team. It’s about to be given a PR boost by ex-Olympian Matt Brody (Zac Efron) — the film is a mismatched buddy comedy about Buchanan schooling Brody in the Baywatch philosophy of looking out for other people. But in that meta 21 Jump Street way, “restoring the Baywatch brand” is also a cheeky nod to the challenge of making the orange-filtered, soft-rock-anthemed cheese of the ’80s TV show work for now.
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