<div style="page-break-before:always; page-break-after:always">A haven for nature lovers, Assam is famous for its majestic tea estates, wildlife, the Bihu folk dance, and more. But what is little known about this state is its thriving jewellery-making industry. Assamese jewellery is a traditional art form of handicraft &ndash; in ancient times, gold dust was abundantly found in the sands of the different rivers of Assam. The earliest reference to gold in Assam is found in the Arthasastra, besides other classical texts. Assamese jewellers or artisans have always used 24 carat gold to make exclusive and exquisite pieces of jewellery. Now, keeping the affordability factor in mind, Assamese traditional jewellery is made using silver, topped with 24-carat gold foil or liquid gold. Gold foil-plated jewellery is called Kesaxon, while gold-dipped or polished jewellery is called Xun Paanisoruwa. Both these types of Assamese jewellery are popular, with the pieces featuring precious and semi-precious stones, lac and meenakari work too.Quaint and distinctive, what sets Assamese jewellery apart is the craftsmanship and skill that goes into making each piece. Traditional jewellery making is a thriving art in the districts of Jorhat, Nagaon and Barpeta, with only four artisans left as flag bearers of this form of handicraft, which isn&rsquo;t prevalent anywhere else in the world. The art has a high demand in the local and national markets, but its uniqueness is yet to get the recognition that it deserves.<img src="https://magarticles.magzter.com/articles/191/705917/612750ac64eb5/1629966535_loc.jpg" owidth=441 oheight=427" />Traditional Assamese jewellery gained popularity in 2000; prior to this, authenticity wasn&rsquo;t a key factor with buyers. Zangfai, one of the first retailers of traditional Assamese jewellery, can be credited with reviving this art form and drawing attention to it. The brand&rsquo;s efforts in evoking pride in traditional designs and working towards the conservation and promotion of Assamese culture and indigenous identity have led to a growing demand for Assamese jewellery from jewellery enthusiasts and the masses.Zangfai can also be credited for its initiative to categorise gold jewellery into different types keeping affordability in mind, so that people from all socio-economic backgrounds can cherish the beauty of traditional handicrafts. As a result, demand for these pieces has grown, making Zangfai a big local brand name, attracting other players, and turning the industry into one of the most flourishing entrepreneurship sectors of the state.If your love for traditional jewellery and local handicrafts has taken you places, you know where to head next!

CULTURE AND CRAFTSMANSHIP ROLLED INTO ONE

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