Splurging On Beauty: The Good, The Bad, And The Ugly
Femina|February 9,2020
Navigating through the myriad options available in the beauty aisle can be both, tempting and confusing. Shruti Shukla shares basic guidelines from industry experts to help you ace beauty budgeting
Shruti Shukla
Splurging On Beauty: The Good, The Bad, And The Ugly

We have launched into 2020s with full vigour and high hopes! But before moving on to all things new, let’s look back at the last decade. If there’s one thing that has transitioned successfully from 2010 onwards, it has to be the beauty business. With the introduction of premium Indian brands and a wide availability of international offerings, the industry is booming like never before. However, as thrilling as it seems to have several options at your disposal, once you think it through, you’ll realise how it has fogged your sense of what you really need and what you want. Results, you ask? Overspending on beauty products has become the modern vice. Here’s a list of the common concerns women struggle with when it comes to self-care and makeup, along with tips and tricks that make for better buys. What’s more, insights from Feminas editorial team on how they are putting a leash on their beauty expenditure.

DOES EXPENSIVE MEAN BETTER?

The price tag has somehow become synonymous with the quality of products, which is both, a generalization and an over-simplification in order to skip that research-then-spend step altogether. First things first, experts believe that the price of a product can never be a credible indicator of its efficacy. “When evaluating a potential beauty purchase, it’s extremely important to look at the ingredients of the product, the authenticity and credibility of the brand, the product’s reviews, and most important of all, its suitability to your particular hair or skin type/concern. It’s also true that high-quality products with iconic ingredients and efficacious formulations cannot be created at a low cost, and are therefore usually priced at a premium rate,” explains Antara Kundu, marketing head, The Body Shop, Asia South.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FEMINAView all
Get Out Of Text Tension
Femina

Get Out Of Text Tension

Ravina M Sachdev shares insights on how fexting might be ruining your relationship and how it can backfire in the long run

time-read
2 mins  |
October 2024
Pick Your Patterns Of Love
Femina

Pick Your Patterns Of Love

Prachi Rijhwani teaches you a thing or two about how to embrace healthy dating practices

time-read
3 mins  |
October 2024
TAME THAT TEMPER
Femina

TAME THAT TEMPER

You've probably seen children sprawled out on the floor in department stores or during festive occasions. Ever pondered the reason behind their behaviour? It is called toddler aggression and here's how to handle it.

time-read
2 mins  |
October 2024
HOW YOUR PALS POWER YOUR LOVE
Femina

HOW YOUR PALS POWER YOUR LOVE

Prachi Rijhwani discusses the positive impact of healthy friendships on your love life

time-read
3 mins  |
October 2024
An ITALIAN AFFAIR
Femina

An ITALIAN AFFAIR

TOSCANO has just opened another outpost in Wakad, and Pune is all for it

time-read
1 min  |
October 2024
MAKING IT BIG
Femina

MAKING IT BIG

Restaurateur DHAVAL UDESHI talks to Ravina M Sachdev about starting from scratch in hospitality and making it big

time-read
1 min  |
October 2024
SUNDAY BRUNCHES WITH Avartana's Award-Winning Food
Femina

SUNDAY BRUNCHES WITH Avartana's Award-Winning Food

Enjoy a Sunday brunch with the meticulously-curated menus at concept restaurant AVARTANA at ITC Maratha, Mumbai.

time-read
2 mins  |
October 2024
Of Culture And Curry
Femina

Of Culture And Curry

EDDIE SCOTT, winner of MasterChef UK 2022, knew that he needed to expand the West's horizon of Indian food beyond the notion of butter chicken and curry. He tells Shraddha Kamdar how he has attempted to do it with his book Misarana

time-read
3 mins  |
October 2024
THE WAY OF THE WATER
Femina

THE WAY OF THE WATER

Happy, luxurious, chic, good times are the only way to roll on a vacation. AMBIKA MUTTOO has found her new favourite spot in the Indian Ocean, and is letting you in on the secret

time-read
3 mins  |
October 2024
HOT RIGHT NOW
Femina

HOT RIGHT NOW

All things fresh and fun in the beauty space

time-read
2 mins  |
October 2024