BRINGING KANNADA AND TULU TO THE FOREFRONT
PROVOKE Lifestyle|July 2020
SHRADDHA IS A HOUSEHOLD NAME IN KARNATAKA NOW. BEING ONE OF THE FEW CONTENT CREATORS TO FOCUS ON CONTENT IN KANNADAAND TULU, SHE ALSO CREATES EXTREMELY ENTERTAINING CONTENT IN HINDI. MARATHI AND ENGLISH. WE CATCH UP WITH THE MULTI-TALENTED ACTOR, RJ, PRODUCER, CONTENT CREATOR AND VJ FOR A QUICK CONVERSATION...
BRINGING KANNADA AND TULU TO THE FOREFRONT

FEMALE RJS IN INDIA ARE AN INDUSTRY IN THEIR OWN, EACH CITY HAS ITS FAVOURITE - HOW DID YOU COME UP WITH THE UNIQUE SOUND OF RJ SHRADDHA?

I got my radio fundamentals from the best in the industry (Darius Sunawala), I worked on how I wanted to sound on radio and it did not work, then I gave up and just sounded the way I sounded. It worked on most days then some days it did not and I survived!
FROM RJ TO CONTENT CREATION TO PRODUCTION TO ACTING -HOW WAS THE JOURNEY AND WHAT NEXT?

After radio, it's just been spontaneous travel on any bus of opportunity that came to me! I got into TV show hosting as I was doing radio and then I was offered the role of a creative director at the TV channel and I took that up, I head the Non-Fiction Programming Team at the channel today. I take up acting offers if they suit me and use Instagram to get magazine interviews like this one!
YOU ARE ONE OF THE ONLY CONTENT CREATORS WITH QUALITY CONTENT IN KANNADA AND TULU ON INSTAGRAM - HOW DID THIS JOURNEY BEGIN?

The journey began like that of any Superstar (laughs). So you have nothing to lose and you do something you think you are good at and it works a bit and then you think: wow! Let's do more of this! I put one Tulu video on Instagram and my father loved it! He laughed so much! That's literally how it all began.

HOW ARE YOU SO BRILLIANTLY MULTILINGUAL?

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