The Covid19 pandemic hit global and Indian markets in a way that no one ever imagined. With the lockdown that was imposed overnight and number of businesses had come to a halt. While a number of industries are still struggling to get back to their feet post lockdown, the music industry saw an overwhelming response in the sale of instruments as the lockdown gave people time to pick up or pursue their hobbies. One such trend that was witnessed was that of a significant rise in the sale of the Ukulele. The instrument is a wonderful choice for people who want to learn music as it has an easy level of learning along with a melodious tune. Kadence sold on an average four times more Ukuleles in the last one year and the trend is continuing to grow.
All of 25, Entrepreneur in Residence at Kadence, Yash Gupta who began his journey with Kadence while he was in college as an intern tells us more on this trend in this candid interview. While he was still a student he landed a job as an intern at Kadence Xperience and caught the eye of Kadence's founder, Siddhartha Jhunjhunwala, who found his enthusiasm and vision in line with what he was looking for. When Yash graduated, Siddhartha offered him a full-time role at Kadence and with his hard work, Yash worked his way up to becoming the Entrepreneur in Residence. With his eloquent and loquacious personality, he has been instrumental in inculcating the brand's philosophy of Lets Music amongst a wide range of audiences starting from beginners to professional musicians.
Tell us about your journey so far.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Enigma of Manmohan Singh: A Legacy of Greatness Shadowed by Unfinished Truths
IN THE CORRIDORS OF INDIAN HISTORY, WHERE INTELLECT MEETS POWER, FEW FIGURES HAVE LEFT AN IMPRINT AS PROFOUND—AND AS PERPLEXING—AS DR. MANMOHAN SINGH.
Through the Eyes of Janus Breakthroughs and Predictions for the New Year 2025
AS THE CALENDAR FLIPS TO JANUARY, WE FIND OURSELVES IN A MONTH NAMED AFTER JANUS, THE ROMAN GOD OF TRANSITIONS AND DUALITIES. WITH HIS TWO FACES-ONE GAZING INTO THE PAST AND THE OTHER INTO THE FUTURE-JANUS SYMBOLISES THE PERFECT OPPORTUNITY TO REFLECT ON THE YEAR GONE BY AND LOOK AHEAD TO WHAT LIES IN STORE. HE REMINDS US THAT PROGRESS IS BORN FROM THE LESSONS OF OUR PAST AND THE DREAMS OF OUR FUTURE.
The Changing Face and Fortune of Anglo-Indians in the Land Down Under
IN TODAY'S INDIA, MANY MAY HAVE NOT EVEN HEARD OF A COMMUNITY CALLED 'ANGLO-INDIANS', AND THE ONLY GLIMPSE YOU'VE PROBABLY HAD IS IN RECENT MOVIE \"THE ARCHIES\" WHICH GAVE THE WORLD A SNEAK-PEAK INTO THE ANGLO-INDIAN SOCIAL LIFE OF THE YESTER-YEARS, BUT JUST ENOUGH TO RAISE CURIOSITY. SO, WHO ARE WE? WHERE HAVE WE COME FROM? AND WHERE ARE WE TODAY
Pongal, the grand Tamil Thanksgiving festival!
THE TAMIL MONTH OF THAI HAS BEEN KNOWN AS A FESTIVE SEASON FOR MORE THAN TWO THOUSAND YEARS. IT WAS KNOWN FOR ITS GRAND RITUALS AND PENANCE. MANY EARLY TAMIL TEXTS TALK ABOUT 'THAI NEERADAL' (HOLY BATH) AND THE FEAST FOLLOWING IT AS 'THAI OON (FEAST)'. THE GRAND PONGAL FESTIVAL CELEBRATED TODAY FALLS ON THE FIRST DAY OF THIS AUSPICIOUS THAI MONTH. HERE'S A LOOK AT THE RICH HISTORY BEHIND THIS ANCIENT FESTIVAL THAT STILL RETAINS ITS GLORY TODAY.
There's an App for That
TECHNOLOGY COULD BE THE SECRET WEAPON YOU NEED TO STICK TO YOUR NEW YEAR'S RESOLUTIONS IN 2025. WHATEVER AREA YOU WANT TO IMPROVE, THERE'S AN APP FOR THAT! KEEP READING FOR MY RECOMMENDATIONS.
RAMP UP YOUR WARDROBE WITH 2025's hottest colour!
EVERY YEAR, PANTONE ANNOUNCES THE COLOUR FOR THAT YEAR AND IN 2025 IT IS A BROWN THAT IS COZY, EVOCATIVE AND ALMOST LIKE A WARM HUG. MOVING AWAY FROM DARKER SHADES, THIS COLOUR THAT IS NOW BEING ACTIVELY DISCUSSED BY FASHION MAGAZINES AND LIFESTYLE BLOGS INSTANTLY BRINGS TO MIND THINGS LIKE COFFEE AND CHOCOLATES.
A Decade Apart: The Unchanged Challenges of Indian Medical trainee doctors
THE HORRIFYING RAPE AND MURDER OF A TRAINEE DOCTOR AT RG KAR MEDICAL COLLEGE AND HOSPITAL NOT ONLY BROUGHT OUT THE LACK OF SAFETY BUT ALSO THE HORRIFYING WORK CONDITIONS THEY FACE. WHEN I REFLECT ON MY INTERNSHIP DAYS, ONE MEMORY STANDS OUT: A GRUELING 7-DAY CONTINUOUS DUTY IN A DEPARTMENT OF A LEADING PRIVATE HOSPITAL IN INDIA. DURING THIS TIME, I WAS TASKED WITH CHALLENGING DUTIES FOR A CONTINUOUS 156 HOURS. DESPITE THESE HARDSHIPS, THERE WERE ALSO MANY HAPPY AND MEMORABLE MOMENTS THROUGHOUT THAT YEAR.
Rishi's Rudhra Avatara
RISHI TALKS NEW ROLES, FATHERHOOD, AND THE ANTICIPATION SURROUNDING 'RUDHRA GARUDA PURANA'
All The World's A Canvas!
FOR THOSE OF US USED TO SEEING ARTISTS' STUDIOS THAT ARE CLUTTERED WITH PAINTS AND PAINTING TOOLS SCATTERED RANDOMLY AND CANVASES SPRINKLED AROUND, VIJAYALAKSHMI VEERAPPAN'S HOME STUDIO COMES AS A SURPRISE. BEAUTIFULLY ORGANIZED, THIS IS A SPACE THAT OVERLOOKS A SMALL TERRACE.
DOU: Flirting with your tastebuds!
As you enter, you feel positive vibes as the light streams in invitingly. The menu has plenty to pick from for Continental food lovers. An array of coffees, bakes, and typical European café style dishes including sandwiches, salads and homemade pastas invite you to nourish your body and soul.
