Why There is Reason to Believe in India's Music Market
RollingStone India|June 2022
Music platform Believe's founder-CEO Denis Ladegaillerie and India MD Vivek Raina speak to us about the industry's changing landscape in the country
ANURAG TAGAT
Why There is Reason to Believe in India's Music Market

Owing to the pandemic, it’s been over a couple of years since global music platform Believe’s founder and CEO Denis Ladegaillerie visited India. But from afar, he’s seen “the rise of independent artists” in India and throughout the world.

Ladegaillerie adds over a video call that they’ve often heard from artists talking about not owning their creative work thanks to the way film soundtrack work is commissioned, but this is changing. “They [artists] tell us that the economics has not been right from a certain standpoint, so our model has been [about] partnering with artists and making sure they own their intellectual property,” he says.

Believe Artist Services has been a name that’s popped up in several spaces in this regard. From pop duo Dream Note to Kannada hip-hop and pop artist All.OK to Punebred MC Stan, there’s plenty of work going into each release, tour and promotional cycle from the company. As much as Believe continues acting as a go-to distributor for bigger, commercial labels like AT Azaad by composer-singer Amit Trivedi, Artist Services seems to allow them to tap into the diversity of the market, as does their acquisition (and subsequent India launch) of TuneCore India.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM ROLLINGSTONE INDIAView all
SPICE WORLD
RollingStone India

SPICE WORLD

Ice Spice ignored the haters, commanded our attention, and became a new kind of star. Next up: a great debut album

time-read
10+ mins  |
October 2024
Pritam: THE HIT MAKER
RollingStone India

Pritam: THE HIT MAKER

INSIDE THE MIND OF HINDI FILM MUSIC DIRECTOR PRITAM CHAKRABORTY, WHO RECENTLY WON HIS FIRST NATIONAL AWARD FOR BRAHMASTRA: PART ONE - SHIVA, ON HOW HE CREATES SCORES THAT ENDURE AND SONGS THAT CLOCK MILLIONS OF STREAMS

time-read
10 mins  |
October 2024
K-Drama Flashback: 'My Name'
RollingStone India

K-Drama Flashback: 'My Name'

'My Name,' starring Han So-hee in the titular role, deftly subverts gender norms in society via a story of relentless fight for revenge

time-read
3 mins  |
October 2024
LAST NIGHT I DREAMT I WENT TO SILENT HILL AGAIN
RollingStone India

LAST NIGHT I DREAMT I WENT TO SILENT HILL AGAIN

The 'Silent Hill 2' Remake has you returning to that restless dream from 23 years ago

time-read
8 mins  |
October 2024
FIFTY FIFTY: 'WE'LL CONTINUE TO SHOW OUR BEST SELVES'
RollingStone India

FIFTY FIFTY: 'WE'LL CONTINUE TO SHOW OUR BEST SELVES'

Fifty Fifty's single 'Cupid' was a viral hit. The K-pop girl group is back with renewed vigor, releasing its new album, 'Love Tune.' The following interview covers details, insights, and anecdotes

time-read
2 mins  |
October 2024
EXCISE DEPT: 'IT WAS IMPORTANT TO CREATE STRONG, BOLD CONTRASTS'
RollingStone India

EXCISE DEPT: 'IT WAS IMPORTANT TO CREATE STRONG, BOLD CONTRASTS'

From An Armory Of Instruments To Personal Stories Told With An Uncharacteristic Straightforwardness, The Delhi/Goa Band Are Taking Over The World With Their Latest Full-Length

time-read
6 mins  |
October 2024
Mali is Heading to SXSW Sydney in October
RollingStone India

Mali is Heading to SXSW Sydney in October

For the longest time I have known that my music has a significant market outside the country,' says the Chennai/Mumbai pop artist

time-read
2 mins  |
October 2024
Ji Chang-wook, Lee Jun-ho, and Cha Eun-woo to Star in Superhero K-Dramas
RollingStone India

Ji Chang-wook, Lee Jun-ho, and Cha Eun-woo to Star in Superhero K-Dramas

Features the upcoming 'Twelve,' 'Cashero,' and 'The Wonder Fools' with the Korean stars in exciting new roles

time-read
2 mins  |
October 2024
Yoon Seobin Makes a Stylish Comeback with 'Rizz'
RollingStone India

Yoon Seobin Makes a Stylish Comeback with 'Rizz'

The Korean actor and singer well-known for starring in the K-drama Kissable Lips' returns to the music scene after a 10 months hiatus

time-read
2 mins  |
October 2024
Markio Tanaldo Pours Out Emotions in 'Mera Koi Na'
RollingStone India

Markio Tanaldo Pours Out Emotions in 'Mera Koi Na'

The Arunachal Pradesh singer-songwriter's second release is a poignant Hindi song that pays tribute to his late father

time-read
2 mins  |
October 2024