India is renowned the world over for its rich history of handlooms. From the regal elegance of courtly attire to the legacy of clothing entrenched in the spartan sacrifice of the country's freedom movement—the handloom industry holds a cherished place in Indian culture. However, despite its deep-rooted ties to tradition and the nation, the handloom sector is feared by many to be in a state of tragic decline. In this article, we explore the realities of this sector and determine the kind of future that lies ahead for what was once the highest form of apparel craftsmanship in the world.
THE DECLINE OF THE LOOM
In their heyday, the handloom and apparel industries were considered one and the same. Long before industrialisation swept the nation, manually operated handlooms were the pinnacle of manufacturing and were responsible for clothing everyone from the common citizen to regents of the land. However, ever since industrialisation, this handloom tradition, which started well before Independence, has changed radically. Before and even during the Independence era, the charkha or handloom wheel was looked at as a symbol of self-sustenance as it could be operated by a single individual to fulfil their own needs.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
Online Shopping Likely To Reach $1.2 Trillion By 2025
Market Watch
Weaving A Sustainable Future
Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.
Summer of 2022
Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022
Journeying for the Joth
Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.
Go Digital - Get Organised Reshamandi Style!
Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.
Erotissch – Stitching differently
Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.
Colourful Fable
A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.
Going #PLUS
Heer Kothari explores the growth of the Plus Size apparel segment in India.
Endorsing Desi Oon
Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry