For the opening of Chaumet’s new 12 Vendôme, golden bees, opulent wheat and lush foliage creep across a deconstructed blue trellis that decorates the façade of the building where it all started. Serving as a symbolic garden, the temporary installation suggests an unveiling of its heritage that has been revamped with a touch of modernity
In the world of jewellery, Place Vendôme is what Paris is to fashion, where jewellers wish to establish roots and enthusiasts flock. It all started with Chaumet, the first jeweller to settle at this square at number 15 (where the Ritz Hotel is now located) as early as 1812. It later moved to its forever home today at number 12 in 1907. Today, the square is home to many other jewellery heavyweights such as Van Cleef & Arpels, Cartier and Bulgari — just to name a few.
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