Blue Skies Forever

Joshua Vides is an unlikely artist. Through a digital connection, roped into the fendi universe by Silvia Venturini Fendi. As they put their heads together for pre-fall ’20, the result is a collection outlined with hopes and dreams

- Andrea Sim

THE NAME GAME Core to the collaboration is Fendi’s logos, the double F and Pequin stripes, drawn by Vides for a sense of irreverence

Fendi is no stranger to collaborations with creatives from all fields and generations. One season sees prints derived from the sketches of an award-winning film director while, the next features logos reinterpreted by a digital artist discovered on Instagram. In his sophomore collaboration with Fendi, street culture cognoscente and multi-hyphenate Joshua Vides takes his iconic black marker to the brand’s Pre-Fall ‘20 ready-to-wear and accessories. Together, the Californian-born artist and Silvia Venturini Fendi lift the curtain on their creative relationship, the surreal world they’re building, and why they’ve ventured into uncharted territory.

Your black and white marker style has become an incredible signature of your aesthetic. Did you start out with the intention to build up such an instantly recognisable body of work?