The Carrera is one iconic watch. Its name is so closely associated with its maker, TAG Heuer, that few stop to wonder where it came from. It’s actually the name of one of the most treacherous road races in the world, the Carrera Panamericana. “Carrera”, in Spanish, simply means “race”, of any form. Then-CEO Jack Heuer, an auto racing enthusiast, first heard of this legendary race in 1962 and knew immediately that this would be the perfect name for his new timepiece. A year later, the first Carrera was born.
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