Marching To The Beat

Gucci’s SS’22 Show, Love Parade, Was An Homage To The Film Industry Staged On The Most Dazzling Of Runways

- Renée Batchelor

On a cool November night last year, Gucci held a show like no other on the most illustrious of runways — the iconic Hollywood Boulevard — where models and celebrity friends of the brand stomped the pavement over the film industry’s most beloved “stars”. The idea behind the venue and models who walked the show came from a little-known detail of the brand’s creative director, Alessandro Michele’s past. In a letter he penned for the show Michele shared his mother’s past as an assistant in a production company. “I remember all the stories she told me, and the details and the sparkles, about that dream factory. There was the alabaster paleness of Marilyn Monroe and her diaphanous voice. There were the black satin gloves of Rita Hayworth and Veronica Lake’s velvet hair, as well as the bewitching allure of Rock Hudson and Kim Novak’s dizzying transformative power. Everything felt like a fairy tale,” he wrote.