Last year was nothing short of a bad post-apocalyptic film; the plot twists and jump scares came by the dozen. And the moment we let out a sigh of relief, a sequel was announced. While the doomed year brought along anxiety and fear, it also gave us time to rethink and hit the reset button on everything— with self-care becoming key amongst them. With the salons shuttered down, all our professional mani-pedis, weekly facials and the much-needed monthly blow-dries suddenly disappeared from our lives. Necessity being the mother of invention, we were forced to look for alternatives, paving the way for the new rules of beauty.
GOODBYE GLAM
Until 2020, ‘wake up and make-up’ was second nature to many. The multitude of products that served a daily purpose, now sit untouched. When you’re rolling out of bed 10 minutes before login to attend meetings in pyjamas or emailing clients while chomping on breakfast, dolling up seems futile. And nobody’s got the time for that (except for the occasional Zoom session, of course).
Glamorous Instagram-esque makeup rarely makes its way into reality now. The no make-up look is no longer a convoluted 10-step-process. Instead, dressing up is more about picking your make-up moments and keeping them light.
SKIN-MALISM TO THE RESCUE
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