As the world of beauty continues to celebrate the individual, nail art is helping narrate your story uniquely and creatively. “Nails are more adventurous and challenging than ever before,” says celebrity manicurist Mei Kawajiri, who counts Bella and Gigi Hadid as clients. “I started making portraits on nails at a time when people were only getting French manicures,” she remembers. “I then moved on to creating 3D designs using acrylic powder. This allowed me to have more fun by sculpting art on nails. Now, people can enjoy 3D nail art from almost any top salon in any city.”
Nail art entered the mainstream about a decade ago, hitting pop culture through music and social media. The influence of Instagram has seen the industry skyrocket. According to research, the nail polish industry is expected to reach R232 billion by 2024. There’s no sign of it slowing, either, if the standard beauty enthusiast – her drawers brimming with rainbow polishes in matte, glossy and glitter finishes – is anything to go by.
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