One woman’s search for meaning inside The Egg House, a pop-up ‘experience’
It seems irresponsible to start writing about The Egg House without issuing a warning that every second spent reading about the egg themed Instagram photoshoot pop-up is a second taken away from the planning and construction of one’s own Instagram photoshoot popup – something that seems, at least for the moment, like a guaranteed monetary success. Maybe your pop-up is an icing pond full of giant lily-pad style cinnamon rolls and you bring your dog to it? Or a garlic hotel? Whatever it is, I advise you to go, set up the neon lights and the big versions of small things, and charge people about $20 to take photos in front of it, and then come back to read about The Egg House.
The Egg House is a pop-up similar to the wildly successful Museum of Ice Cream. How does it compare? Not having visited the ice cream museum myself, I’ll relay a conversation between two men who were standing in line behind me. ‘This is actually not as good as the Museum of Ice Cream,’ one said. ‘At least that gave you some info about ice cream.’ There you have it.
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