The growing demand for natural products is due to the spread of awareness, more disposable income and consumer consciousness about using chemical-free products. Many start-up entrepreneurs have come into this space and each of them have their stories. For Dr Disha Dinakar, the founder of Digvijaya Herbals, it has always been her endeavour to provide the Indian consumer the finest natural and organic care products. And she’s doing so with the company’s stellar range of products. Digvijaya is a premium yet affordable organic personal care brand that caters to the emerging skincare concerns of today’s millennials and contemporary women.
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