CRAFT CULTURE

In light of going vocal for local, here’s everything you need to know about a supporter of the cause – ADA Designer Chikan Studio

Reviving the traditional craft of chikankari, which originates from Lucknow, through exquisite handcrafted pieces, and empowering women artisans who practice it, has been ADA’s endeavour since its inception over a decade ago. Chikankari, believed to be four centuries old, has over the years evolved to be presented with a fusion of various other forms of Indian crafts including zardozi, aari, kaamdani and muqaish to create unique ensembles in a couture range. At ADA, this delicate and labour- intensive craftsmanship, typically practiced on fabrics such as muslin, georgette and chiffon has been introduced on finer fabrics including pashmina, organza and silk.

With their flagship store located at Lucknow’s main Hazratganj market, ADA has grown to be a well-known global chikankari brand. Its sprawling outlet is a statement of opulence and an expression of ethnic pride. In 2007, the brand opened its doors to the world with their e-commerce website, extending their reach to a global audience, with a wide range of collections. We caught up with ADA Designer Chikan Studio’s chief operating officer, Vartika Punjabi, to find out more about her journey.

GRAZIA: Tell us a little bit about yourself.