NEXT GEN legacy

During this unprecedented time, it is important that we need to shift our energy and focus on unity, encouragement, and support of one another. So, we’re shining the spotlight on local brands and organisations that are doing great work, are eco-conscious, and have winning business models to boot. Go on, show these enterprises a little bit of light in these dark times

- TANYA MEHTA, RADHIKA AGRAWA L, OJAS KOLVANKAR & BARRY RODGERS

JUNAILI

Nestled in the fruit belt of the Kumaon Himalayas is Rautakhet village, which is home to Junaili – a personal care brand. The region is known for its indigenous orchards of plums, peaches, apples and, most importantly the apricot. The fruit is known to have multi-faceted benefits: The oil and meal extracted from its kernel is used by the elderly for relief from arthritic and joint pain. Newborn babies are massaged with it for strength and vitality. It is the only known pahadi cure for dry eczema; is a natural source of Omega-6 and 9; and, is rich in vitamins A and E, which does wonders for the hair and skin. This proved to be the backbone for Anshuman Sen, who founded an apothecary in a bid to create high-quality products – offering rose face mists, apricot scrubs and lavender oils. “We are a small-batch, familyowned business. Our process begins with foraging the wild apricot sustainably and employing the best cold-press technology available with minimum carbon footprint. We buy the foraged seeds of the fruit directly from the farmers, thus providing them additional income and, in turn, supporting a community.” The apothecary has spent over two years perfecting the cold press process via a Japanese-style oil expeller, providing holistic products that are effective and affordable.

BROWN SALT