Gilbert Sterl used to work for Hairdreams GmbH at the headquarters office in Graz, Austria. He began in 2004 as a manager in the telemarketing division, and became the Head of Sales for the New Clients Department for the German language market in 2010. Today, Gilbert is based in Singapore as the CEO of Hair&Soul, the official distributor of Hairdreams in Asia Pacific.
Tell us about your tenure as the CEO of Hair&Soul.
From the day I accepted the challenge to run a company in Asia, my life changed completely. I grew up in Europe and my intercultural experiences were limited to the western part of the world. I had to learn about the Asian culture and market, so I traveled between Austria and Singapore for the better half a year. I was living in different places every couple of weeks and needed to hand over my old job to my successor and prepare for my future challenge. Once I settled in this nice city, I had to orientate myself within a new environment, make new contacts and communicate in an unfamiliar language. Fortunately, it turned out that Singaporeans are very friendly, helpful and courteous.
All this time distributing Hairdreams, how would you describe the brand?
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Pioneer Generation Hairdresser Award
Pioneer Generation Hairdresser Award
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