The Power List 2022
Harper's BAZAAR Singapore|August 2022
We spotlight the women pouring heart and smarts into building F&B businesses that are not just successful, but soulful and filled with Singaporean spirit or spirits, in the case of one.
Jeffrey Yan
The Power List 2022

JEANETTE AW

Once Upon A Time Patisserie

Why the pivot from entertainment to the food industry?

I’ve always known that it’s not something I want to do for life—I don’t want to be acting until I’m 60 or 70. Baking has always been therapeutic for me. Even after a long day at work, I would go home, bake at midnight, and bring things to the set the next day. When people enjoy and finish the food, and even remember it years after, that gives me a different kind of happiness. With food, it’s very direct; people don’t lie about it. If something is not good, nobody is going to scarf it down. For me, it’s a very pure way of communicating. I was self-taught but it came to a point where I wanted to empower myself with the right knowledge and techniques, and ultimately know how to create. As my end goal was to open my own patisserie, I didn’t want to rely on a chef or just lend my name to a shop—I wanted to be the one behind all the creations. That’s why I decided to do the nine-month course at Le Cordon Bleu. I wasn’t planning on starting a business so soon but the demand just grew very organically.

What have been some of the challenges you faced in this new industry?

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM HARPER'S BAZAAR SINGAPOREView all
Lights, Camera, Fashion
Harper's BAZAAR Singapore

Lights, Camera, Fashion

How does social media alter the way we consume fashion cues from our favourite TV shows and movies?

time-read
6 mins  |
November 2024
Beyond Beaches
Harper's BAZAAR Singapore

Beyond Beaches

Escape Down Under for everything your heart desires a romantic intimate wedding, or a cruise along Sydney's picturesque harbour. The world is your oyster and the best thing is you can eat it too.

time-read
5 mins  |
November 2024
Out Of This World
Harper's BAZAAR Singapore

Out Of This World

Celestial bodies animate autumn's most elegant spritzes.

time-read
2 mins  |
November 2024
Do You Fashion, Bro?
Harper's BAZAAR Singapore

Do You Fashion, Bro?

As the number of male fashion influencers swells, we look at what's driving this trend.

time-read
5 mins  |
November 2024
DOWN TO EARTH
Harper's BAZAAR Singapore

DOWN TO EARTH

In the spacious apartment of Geraldine Toh and Vincent Lim, art, design elements and an earthy sensibility commingle in perfect harmony.

time-read
5 mins  |
November 2024
CRUISING ALTITUDE
Harper's BAZAAR Singapore

CRUISING ALTITUDE

With his idiosyncratic Thai movies, dashing movie star good looks and frequent Paris red carpet appearances, Apo Nattawin Wattanagitiphat is bringing the best of Thailand to the rest of the world.

time-read
4 mins  |
November 2024
PUT A RING ON IT
Harper's BAZAAR Singapore

PUT A RING ON IT

Complete your love story with a beautiful engagement ring and exquisite bridal jewellery from storied London jeweller, GRAFF.

time-read
2 mins  |
November 2024
PERFECTING TIME
Harper's BAZAAR Singapore

PERFECTING TIME

With its unique Atelier d'Antoine programme and an assembly of artisans, Jaeger-LeCoultre shows how it takes watchcraft into the next level.

time-read
7 mins  |
November 2024
SOMEWHERE OVER THE RAINBOW
Harper's BAZAAR Singapore

SOMEWHERE OVER THE RAINBOW

'The Shape of Colours', Hermès haute bijouterie collection, is a true technicolour dream.

time-read
4 mins  |
November 2024
HAUTE BIJOUX
Harper's BAZAAR Singapore

HAUTE BIJOUX

The latest and most talked-about collections.

time-read
3 mins  |
November 2024