Since coming on board to helm Louis Vuitton’s watches and jewellery division three years ago, Francesca Amfitheatrof has been on a mission to offer designs that truly reflect the Louis Vuitton woman. The Maison’s emblematic B Blossom collection has been emboldened with generous proportions and alluring volume (the LV woman is anything but apologetic). The statement-making unisex LV Volt collection is rich with ultra-graphic lines and liquid fluidity (she is modern and metropolitan). And the 2019 Riders of the Knights high jewellery collection of bejewelled chain mail and armour-inspired designs lets women celebrate feminine strength and bravery on their own terms, as historical women such as Joan of Arc did in ages past (she is empowered, strong and we dare you to say otherwise).
Fast forward to 2020 and Amfitheatrof did it once again, inviting women on an ambitious journey through space and time with the Stellar Times collection, which looks not only beyond our earthly borders, but reaches back to the Big Bang. It’s a collection that Amfitheatrof admits started in a “very weird way”, if only because it saw her embark on a mental trip that began with a question about colours in dreams, continued with her traversing the universe, before coming back down to earth with a fascination with technological space advancements.
It’s clear that the jewellery designer, much like the women she designs for, is very much a citizen of the world who is informed of its happenings and has opinions on them. In this respect, there is arguably no one more suited for the job than she is. Amfitheatrof undeniably designs for the modern woman. And as the saying goes: It takes one to know one.
How has the journey with Louis Vuitton been so far?
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