When Michael Gulizio and Steven Cordoves, cofounders of the New York dental practice Core Smiles, reopened after lockdown, they had their work cut out for them. Patients came in with problems ranging from gingivitis (a mild form of gum disease), which can be a result of missed cleanings, to complaints of teeth grinding, a result of pandemic-related stress. Of course, some people just wanted to feel better about their smiles. “Now that we're always staring at ourselves on-screen, we're more aware of our appearance, including our teeth," says Cordoves. Between 2020 and 2021, there was a 21 percent increase in mentions of dental-care products on Twitter. (“Mask breath" is a concern, per market-research firm NetBase Quid.) If improving your smile is on your list, read on for changes you can make big or small.
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