A Beautiful Mind
Harper's Bazaar Australia|May 2018

Are you optimised? Get ready for spas where luxury meets high-performance consciousness.

Tracey Withers
A Beautiful Mind

Let’s wriggle into our spa get-up. It’s not a robe. It’s something more leisure-chic than that. Our spa assistant guides us down a hallway towards the future, where our best selves await. Lights dial up or down, whatever our minds need, as personalised audio syncs with our heartbeat. We’ve had gene and hormone panels taken, given our psychodynamic history (oh, yes, it got Freudian) and now we’re primed for neuro-optimisation. Strap on a qEEG (Quantitative Electroencephalography) brainwave-reading cap and relaaaaax.

We’re here to optimise our cognitive performance and emerge as high-performing consciousness ninjas. Because in 2018, brain spas might well be how CEOs sharpen their competitive edge, athletes vault into the zone and creatives tap into their flow state.

We’re just flexing our imaginations for now. Though neuroplasticity has been a talking point for a while and brain wellness spas have blossomed from NYC to Perth, Field (experiencethefield.com), one of the first fusing a super-luxe experience with “neuro-enhanced wellness”, doesn’t open in Manhattan until the middle of this year. Plus, first-release membership is already pretty much filled.

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