Hitched as she is to a Hollywood titan, Cassandra Huysentruyt Grey could have slipped into trophy-wife mode seamlessly. But instead, the founder and CEO of Violet Grey is kicking serious beauty goals.
Certainly, the beauty gods have answered Huysentruyt Grey’s prayers. Since she founded her Los Angeles-based brand, Violet Grey — a curated selection of beauty products used by Hollywood’s top makeup artists, manicurists, hairdressers and other experts with the tagline “The industry’s beauty edit” — in 2013, she has become one of the most lauded and respected voices in style. With a sumptuous boutique on Melrose Place and an equally lavish online store that combines stunning editorial photography with insider tips and a tightly edited range of premium product, Violet Grey combines old Hollywood glamour with modern technology to extremely seductive effect, beloved by celebrities, stylists and 205,000 Instagram followers alike.
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