IT’S AS UBIQUITOUS as kale but infinitely more intriguing. It boasts a legion of celebrity fans and is sold everywhere from servos to Selfridges. If there was ever a mascot for the modern-day wellness crusade, it would be cannabidiol, colloquially called CBD. “CBD is not a trend, it’s a global movement,” says Larissa Thomson, co-founder of Onda Beauty. Well, almost.
CBD is a chemical in the cannabis plant, not to be confused with its famous (er, infamous) cousin tetrahydrocannabinol (THC), a psychoactive chemical that creates a high. Some users who ingest CBD say they experience an overall sense of calm and relaxation (it’s become popular for anxiety management), but CBD is either free of or contains only trace amounts of THC, which allows it to sit in a legal grey area in countries such as the US and the UK. There, CBD is legal but not formally regulated, allowing an explosion of CBD-laced products (from bath bombs to lattes) to hit the market in recent years.
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