As a new wave of bespoke shopping experiences takes things to the next level, Grace O’Neill investigates how the 1 per cent buy jewellery in 2019
A Private tour of Catherine the Great’s bedroom in Moscow; a vintage speedboat to take you art shopping on a Venetian island; shutting down the Tower of London for a one-on-one afternoon with the Crown Jewels. No, this isn’t the world’s most lavish Lonely Planet guide, but rather a taste of the varied bespoke experiences that Brian Purkis has created for his clients. As the newly appointed high jewelry manager at Bulgari, Sydney-based Purkis is tasked with giving his clients the most luxurious shopping experience imaginable — a job that sees him fly high-net-worth individuals and their family first class to locales as far-flung as Italy, the UK and Russia. The relationship he builds with these clients is so close that they often consider him part of the family — he has stayed at clients’ homes and attended their children’s weddings, all while helping them secure one-of-a-kind, bespoke Bulgari pieces, many with price tags well over $1 million.
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