Rashi Kapoor plays couturier to Divya Khosla Kumar as she beckons the era of nouveau brides.
Striking all the right chords when it comes to structured, feminine and most importantly, wearable couture, Rashi Kapoor began her journey as a fashion designer with the launch of her eponymous label in 2011. Carving a niche for herself with her signature bodices and modern silhouettes in a market dominated by over-the-top bridal wear, she stands out with her rich, yet easy-to-wear designs. Here, she dresses her muse, Divya Khosla Kumar, and offers us a peek into things to come.
TELL US ABOUT YOUR JOURNEY OF BECOMING A FASHION DESIGNER.
After a course in womenswear from London College of Fashion, I set up a small exhibition in Kolkata which garnered a lot of positive response leading me to pursue design seriously. About five years back, I started my label designing mostly festive wear and trousseau and dabbled in bridal and couture. Once it took off, I decided to expand my couture line and channelled my creative energies likewise.
DESCRIBE YOUR DESIGN AESTHETIC. IS THERE A WOMAN YOU HAVE IN MIND WHEN YOU DESIGN YOUR CLOTHES?
I like experimenting with construction and fabrics in my with construction and fabrics in my clothing. My strength lies in surface design and I play a lot with shapes, which is now very prominent in my work. I give painstaking attention to detail and stress on the importance of the perfect fit and finish. I design for a woman who is independant, effervescent, and comfortable in her own skin. My appreciation of traditional clothing coupled with my love for breezy, easy-to-wear fabrics is synchronal with the newage bride.
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