High Note

For the launch of the Twilly d’Hermès Le Bain collection, perfumer Christine Nagel speaks exclusively to Bazaar about being inspired by playfulness and her love for fragrances.

Last year, Hermès’s first ‘millenial’ fragrance burst onto the perfume scene with its exuberant ginger and tuberose notes— a white floral with a fun twist. This year, to give it greater lasting power, the brand has extended Twilly (the name refers to the slim Hermès scarves that women often tie to their handbags) into an entire bath time experience with a perfume, soap, body wash, and moisturiser to indulge in.

What was the idea behind the extensive Twilly d’Hermès Le Bain range?

Seeing. Smelling. Touching. Discovering. Listening. Melting.

A bathtime ritual is an invitation to all the senses, and offers a perfuming experience just as intense, intimate, and special as applying perfume itself. The concentration is not the same, and so you can apply several layers with the Twilly d’Hermès.

While creating the Twilly, what was your aim?