Modern Muse

Bazaar talks to model and actress, Emily Ratajkowski, about fragrance, feminism, and being the face of Paco Rabanne’s latest Pure XS For Her

- Nonita Kalra

THE BRAND AMBASSADOR FOR PACO RABANNE’S ‘PURE XS FOR HER’ is, much like the fragrance, “an explosion of the senses”. Emily Ratajkowski is fearless about her femininity and feminism. And the wild and provocative floral scent—embodied in a bottle that is sensual, and fluid with a serpentine accent— complements the actor-model-activist’s sensuous role in the brand’s promotional film. Bazaar chatted with her on a gorgeous summer day in the south of France.

Tell us about your association with Paco Rabanne. My first memory of Paco Rabanne was its iconic images of women. As I became more aware of fashion, I saw [the brand] as cool and modern, yet sexy and feminine. Our ideas of femininity and womanhood are aligned, so it’s a natural collaboration.