When one is faced with updating a contemporary classic, it can be daunting. Car tuners face this problem with aplomb all the time – think of how AMG reimagines any number of Mercedes models, or how Pur Sang tackles Bugatti models. There is usually competing narratives to follow but also slight deviations to make a compelling product. Essentially, the vision has to feel both new and familiar.
Watchmakers have their own way to address new-but-old-but-not-really builds. Arguably, the recent trends that have seen watch brands revive and update classic models prove the success of their methods beyond all doubt. When it comes to Bell & Ross, the expectations of new designs definitely get dialled up all the way to 11, which is why it is for certain the BR 05 will be a divisive watch. The most cogent of watch specialists and collectors are already split in their reactions, which can be argued that this bodes well for the all-new BR 05.
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