Do not be too quick to disregard the Paul&Shark by Greg Lauren capsule collection as an attempt to feed the insatiable appetite of the fashion consumer market. In fact, it could be said to be a natural fit. Other than a striking aesthetic, Lauren’s point of view includes an obsession with fabrics and how they could be handled to create his collections. This gives rise to the limited quantity in each of his collection, which is crafted from his studio in Los Angeles.
Look deep into Paul&Shark’s history, and one will discover that the brand started as a mill factory in 1921, producing high-quality yarn and fabrics for various fashion houses. Armed with this rich history, production expertise, and factory capabilities, it has devoted many resources to innovative technologies. One such example is the Typhoon 20000, a completely waterproof and windproof fabric. Not to be confused with the terminologies, water-resistant and wind-resistant (where water and wind are still able to penetrate through the fabric), every single square centimetre of the Typhoon 20000 has been created with revolutionary manufacturing processes to withstand a 20m column of water and gale force gusts of wind.
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