HUGOs menswear head Bart De Backer gave Mens Folio the lowdown on the resurgence of 1990s fashion and its relevance for his SS19 collection.
In order to make sense of it all, Men’s Folio had a conversation with Bart De Backer, head of HUGO menswear, for a rare insight into the brand’s SS19 collection.
What was the inspiration behind the HUGO Spring/Summer ‘19 collection?
The inspiration [for the collection] was actually Berlin, especially the younger generation and the people who are currently coming to Berlin. I find it interesting that we have so many young people from all over Europe here. They’re the urban, creative types who don’t just have the urge to survive; they’re here to experiment and create something new. What you’ll notice when you look at Berliners is that there are a lot of individuals who express themselves in very individual ways. You can see it through how they dress – they experiment with their own sense of style to try something new. Sometimes, I feel like the people of Berlin are actually off the fashion-following radar. They just make their own fashion.
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