If you used to not think too often about photography, the past two years probably changed that. As our usual brick-and-mortar conveniences were replaced by online marketing and shopping, it was perhaps photography that mapped a visual guide to the happenings within walled-off cities and arsenal of empty businesses. A well-crafted image could produce the same, if not more, than what videos could; the smells of a perfume store, the heat of a solarium, or the soft carpets littered around a hotel lobby all by a well-polished, curated still image. It was opportune, but despite an increase in its awareness, photography is a craft we still take for granted.
While it remains a key aspect in any business, photography is often viewed as an expensive skill; much less an art but a more of a service. It is a sentiment that plagues most creative industries, where the vocational replaced the aspirational, and competition concludes through the battle of who charges the least.
The same can be said of RIMOWA; a German brand dedicated to perfecting what it means to innovate. It exists at a timely crosshair between two major focal points of the luxury and fashion industry — technical virility and craftsmanship. The former for creating one of the, if not the only, pieces of luggages in the world that are virtually indestructible and lasts a lifetime, while the latter is akin to the stories we embark on with it; moving around the world brimming with life. Its meticulous precision — in both the way the products work and the things we can make out of it — is functional luxury at its apex.
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