The New Standard

RE:ERTH’s Illuminating Concentrate raises the bar for what an effective brightening product can and should be — suitable for use under the sun, around the eyes and on all skin types or ages.

When RE:ERTH first launched in October 2017, it did so without social media hype, marketing hyperbole or larger than life claims.

The sustainability-focused skincare launched with just six unisex and easy-to-use products — a purifying bar, cleanser, toner, moisturizer, serum and eye cream — that delivered fast results based on what customers need: a skin reboot counteracting the effects of pollution, UV rays and stressors that came with a fast-paced life.

Close to three years later, the brand has not shifted in its sensibilities and mission, especially with the launch of their Illuminating Concentrate — an effective, game-changing spot lightening serum.