In math, the number three is a prime and triangular number. In many religions around the world, three is used as a sacred number — the number of times a ritual is performed. Also in fairy tales, most stories begin with three. However, Lab Series’s latest Rescue Water 3-step Regimen has less esoteric qualities in its storytelling. It is practical in its performance — it hydrates the skin using Hydra2G Technology™ which in turn reinforces the skin’s barrier against damage while keeping it plump and refreshed. The 3-step Regimen is also pragmatic in its storytelling — no smoke and mirrors, just guarantees of peak performance.
According to the American skincare brand, the numbers do not lie.
SEVENTY-TWO
72 hours is how long one’s skin is hydrated after just one use.
THREE
A cleanser, toner and moisturiser — the necessary, basic three steps of a man’s grooming routine.
ONE
The number one bestseller that is the existing Lab Series Rescue Water Lotion whose hydrating properties now comes in the form of a cleanser and emulsion.
NINETY-SIX
The percentage of men who had their skin’s moisture level increased by 1.13 times after seventy hours post-usage.
TEN
The number of participants out of a focus group of 10 who said that their skin felt healthier after one use.
TWENTY-FOUR
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