The people of Denmark are rated as one of the happiest citizens in the world despite the nation being gloomy with up to 17 hours of darkness a day and relentless rains for approximately three quarters of the year. Surveys have shown that this is due to the Danish concept of “hygge” (the buzzword of every lifestyle brand in 2017) where it is less about living it up like DJ Diplo and more like Antoni Porowski of Queer Eye – that glass of vintage wine, a monogrammed bathrobe, or a three-digit scented candle.
Somewhere along the lines of Seoul’s domination as the mecca of fashion, beauty, and music, the iconic ten-step skincare routine is birthed to promise the sensorial pleasure of hygge – starting with a leisurely cleansing of the face to a relaxing end state of being thoroughly pampered and moisturised.
Therein lies one problem regarding this routine – there is a chance that one might not have scrutinised the ingredients in all ten different products (or consider other options from differing brands), which might not play nice together.
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